Settings
Config + live connection status for the three sources behind the Marketing Dashboard. Everything here is scoped to the English vertical only (GA4: pages with "english" in the URL, excluding blog posts; Google Ads/Meta: campaigns with "english" in the name) — this account runs other verticals too.
Website traffic (sessions, channel breakdown) — read via the GA4 Data API using the same Workspace service account already used for Calendar/Meet links, added as a Viewer on each GA4 property. When more than one property is configured, the Marketing Dashboard shows their combined totals. Each property can have its own page-path filter below -- a dedicated English-only property doesn't need one, since everything it tracks already belongs in the totals.
Ad spend + campaign performance — read via the Meta Marketing API using a System User access token scoped to ads_read (not a personal token, which would expire in ~60 days).
Ad spend + campaign performance — read via the Google Ads API using OAuth (a real Google account's refresh token, since Google Ads has no service-account option) plus a developer token approved for Basic/Standard access.
Campaign sends via AiSensy — real send/fail counts, no external rate limit to ping here. AiSensy doesn't expose per-message cost via API, and Meta bills WhatsApp conversations differently by category, so the Marketing Dashboard's "Cost Spent" is estimated by matching each campaign's Meta template category to the ₹/message rates set below.